Our People is our strength. Gender equality is paramount to us and our lifeline is our backend operations.
The majority of our employees being women, empowering them and inculcating these beliefs makes a difference in the lives of our female associates. By fostering pride in their job gives them a senses of appreciation for their place in the organization, the community and the country.
There are four main pillars of success to our lifeline which is integral part of our business strategy; Career Advancement, Work-life Balance, Skills Development and Rewarding Excellence, are what centralized this approach. In essence we focus on promoting knowledge, awareness, leadership skills, attitudinal changes and the ability to achieve a well-rounded and holistic life-experience.
This initiative encourages our associates to be secure in the knowledge of themselves and their abilities, thereby ensuring their capability to tread the balance of fulfilling their career aspirations with the demands of their personal lives. With over 70% of our team being female, we provide them with a safe and secure work environment where they can thrive in their careers and personal lives.
Apart from levelling the playing field by giving our female associates the opportunities and the knowledge to develop multilateral skills, we have also succeeded in changing the perception of human development by training people beyond their immediate job requirements. Stemming from these avenues are opportunities for our female associates to supplement their main source of income for further economic stability and growth.